“Convert!” was the product of two years of intensive research and was published by Wiley in January 2011.
I originally set out to prove which design factors would deliver the greatest positive impact on conversion.
What I discovered changed the whole direction of my career! Design does matter, but not in the way you’d think.
This is the culmination of countless conversion tests across possibly dozens of different websites. I discovered the essential elements of marketing, selling, and generating action, and developed them into a simple, powerful method for crafting web sites that sell.